Marketing/Licensing
The Influence of the BCS on Competitive Balance in College Football   The title says it all.  Stephen W. Dittmore, University of Arkansas and Craig M. Crow, West Liberty University, study published in the Journal of Sport Administration & Supervision
 
BCS football ticket pricing continues to rise   A survey of BCS schools shows ticket face values rising for bith high demand and low demand games.  The Oregonian, 8-14-10
 
Razorbacks launch major new initiative to improve SEC competitiveness   Asking fans to "Answer the Call," Arkansas has announced its new Razorback Seat Value Plan (RSVP), in which seat locations will be aligned with Razorback Foundation donor classifications.   Answer the hog call.com, 8-13-10
 
Second Quarter Campus Online Report   CBSSports.com College Network has released the 2009-10 school year metrics for CBS network schools in traffic, online store and auction revenue. Texas, Alabama and USC top the list.   CBS Interactive Release, 8-5-10
 
2010 Arizona Road Trip   Arizona AD Greg Byrne embarks this week on 5-day, 11-stop road trip with football (and other) coaches and staff.  Arizona Wildcats website, 8-6-10
 
No Laughing Matter    Here’s a controlled rant describing university website designers who “have no idea what their visitors actually want front and center.”   Inside Higher Ed, 8-4-10
 
July 2010
Trying times for the State University of New York system   SUNY is not SONY and it’s definitely not sunny. SUNY is the State University of New York, and it might just be the best kept secret in America higher education.   New York Times, 7-25-10
 
Next cable TV battle pits Time Warner against Disney    There are no rules in the cable TV industry and ultimately the losers are cable TV consumers who have to pay more and more money for a product that is non-essential — cable TV.   New Jersey Newsroom.com, 7-20-10
 
The ‘Acronymization’ of school names   WKU (aka: Western Kentucky U, or “Western”) is the latest school to take charge of its branding efforts by adopting a catchy acronym. Lexington Herald-Leader, 7-11-10
 
A Long-Term Commitment    The ACC and ESPN have agreed to a new 12 year $1.9 billion dollar TV deal.   Multichannel News on 7-8-10
 
Penn State Puts Women in the Huddle   Ladies, can you imagine being in a football fantasy camp in 100,000+ Beaver Stadium? And with JoPa yelling at you?   Chronicle of Higher Education, 6-27-10
 
June 2010
Nike losing share   Nope, that’s not a typo. Nike’s women’s business is getting pounded by Skechers and Reebok.   Advertising Age, 6-7-10
 
Clash of the Titans   A lingering labor dispute in Honduras has Nike in an uncharacteristic direction: backpedaling.   Inside Higher Ed, 6-11-10
 
May 2010
Supreme Court Brings Back Old Memories for NCAA   Clips Guest Commentary   Our guest author plunges into the quagmire of antitrust law as related to sports. The case at hand involves NFL licensed products, but will not change things for NCAA licensed merchandise.   Jeffrey Sullivan, Baker Botts LLP, 5-30-10
 
Let’s Make A (TV) Deal   Despite a late bid from FOX, the ACC and ESPN agreed to a new TV contract through 2023.   thestate.com, 5-18-10
 
April 2010
Promotions Galore   Attention all marketing and game ops people! Here are some unusual ideas from Minor League Baseball.   ESPN.com, 4-26-10
 
Bowling continues as popular NCAA sport   The NCAA has granted licenses to 35 postseason bowl applicants for 2010-14, including two new bowls: the Dallas Football Classic and the New Era Pinstripe Bowl at Yankee Stadium. There were 34 bowls licensed for 2009-10.   NCAA News, 4-23-10
 
The Factors That Create Sports Fans    Recent studies have determined the determinants behind why fans follow certain sports. SportsBusiness Journal, 4-19-10
 
The King of Sports Advertisers   Budweiser has long claimed to be “The King of Beers.” In 2009 it—corporate parent Anheuser-Busch, that is—was the dominant number one in total sports ad spending.   SportsBusiness Journal, 4-19-10
 
Sunday & Monday in Indy   Clips Eyewitness Report   Two of our correspondents graciously took time off from their work and fun to report on the “day off” Sunday and the jittery Monday leading up to the championship game.   Jon Jackson & Ryan Bamford, with minimal editing by Clips Editor Nick Infante, 4-6-10
 
NCAA Tournament: More Winners than Just the Champions   CBS and other businesses are making tremendous gains from the tournament, and are hoping to continue profitably.   Business Week, 4-1-10
 
March 2010
Basketball Taking Siena to Next Levels   Siena’s perennially proficient basketball program has not only increased revenues, but it is helping to propel the upstate New York school to new levels overall.   The Albany Business Review, 3-19-10
 
Improving His Game    Social media has helped John Calipari stay ahead of the pack. New York Times 3-23-10
 
A Man with a Plan   Here’s the story behind Jim Host, the man who brought corporate sponsorships to the NCAA.   SportsBusiness Journal, 3-22-10
 
The Business of Basketball   The Syracuse men’s basketball program has turned into a $17 million dollar business.  syracuse.com, 3-19-10
 
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