Marketing/Licensing
February 2010
Here's hoping ex-UCLA star O'Bannon drills this shot against NCAA   Clips Guest Commentary   Our guest author conjectures about the impending discovery process that could open the NCAA’s books like never before.   By Tom Hoffarth, Long Beach Press-Telegram, 2-13-10
 
What’s in a Name?    For many corporate sponsors, the stadiums bearing their name have seen plenty of wins, while others have been less fortunate.   Wall Street Journal, 2-3-10
 
January 2010
Under Armour's Kevin Plank talks shop    In an unusual apre workout interview, the irrepressible Kevin Plank outlines Under Armour’s improbable marketing success.   By Jemele Hill, ESPN Page 2, 1-28-10
 
Super Bowl Commercial Brings Different Focus to Tebow   Clips Guest Commentary   Our guest author shrewdly analyzes the impact that Tim Tebow’s anti-abortion Super Bowl ad might have on his outsized popularity.   By Clay Travis, FanHouse, 1-18-10
 
Twitter contest promotes 11 Wisconsin teams   Here’s a clever Twitter contest with prizes awarded for creative and interesting tweets from fans attending sports events.   UWBadgers.com, 1-18-10
 
Some fees could lead customers to rethink where they spend    Clips Guest Commentary   Our guest author comments on service fees without explanation.   By Bill Sutton, SportsBusiness Journal, 1-11-10
 
No Madison Ave. for March Madness   The NCAA turned to the Farmer School of Business at Miami University (OH) to increase March Madness among under-23 fans.   New York Times, 1-11-10
 
Teams active in social media build a strategic advantage   Clips Guest Commentary   Our guest author weighs in on social media continuing along a “hockey-[stick]” growth rate in which online communities "will soon define the future of products and services." By Pat Coyle, SportsBusiness Journal, 1-4-10
 
Cable Battles   When cable networks and cable system operators joust over carriage fees, it’s the consumer who loses.   New York Times, 1-7-09
 
ESPN BCS deal: Fan deprivation?    ESPN experts say that most sports viewers are hooked up to a cable or satellite service, more so than stats indicate.   SportsBusiness Journal, 1-4-10
 
The Winter Classic    Clips Eyewitness Report    It wasn't college, and it wasn’t student-athletes, but the Winter Classic at Boston’s Fenway Park was a stellar example of innovative sports marketing. By Frank Salvatore, Marketing Consultant and Renaissance Man, 1-1-10
 
December 2009
"Hey, wanna buy some tickets?"    Ticket for the big bowls sell out and sell quickly, but the lower-tier bowls lost an all-time high $15.5 million in unsold tickets. San Diego Union-Tribune, 12-17-09
 
2009 SBJ/SBD Reader Survey    From SportsBusiness Journal comes its annual reader survey, in which 2,300 votes were cast.   SBJ, 11-30-09
 
The 50 most influential people in sports business   Here’s SportsBusiness Journal’s list of the media people, owners, commissioners and  agents who are the major influences in sports.   SBJ, 12-14-09
 
Quinnipiac Alumni Develop QU Athletics iPhone App   It’s considered cutting-edge in collegiate athletics, and to it’s designed by recently graduated Quinnipiac baseball student-athletes. SVG Update, 11-24-09
 
November 2009
Top 25 football broadcasters   Reporters and editors from SportsBusiness Journal/SportsBusiness Daily and Sporting News have come together to produce their list of the Top 25 Football Broadcasters.   SportsBusiness Journal, 11-24-09
 
Clemson Unveils Nike Pro Combat Uniform   The Tigers will debut the new unis on Saturday, November 28 at South Carolina.   clemsontigers.com, 11-23-09
 
Dialing up the decibels in Death Valley   Clips Eyewitness Report    A Clemson football Saturday featured fan frenzy, fantastic friendliness and fabulous food.   By Nick Infante, Clips Editor, 11-23-09
 
Virginia Tech sports new Nike uniform   The Hokies took the field wearing Nike’s newest innovative uniform design on Nov. 14. Hokiesports.com, 11-9-09
 
Football is Must-see TV    Watching football on TV is surging in popularity this season, for both NFL and college games.   Washington Post, 11-6-09
 
Dash of discipline, unis and key games   Clips Guest Commentary   Only those with good senses of humor need to read this, from the unbounded mind of one of our favorite guest authors.   Pat Forde, ESPN.com, 11-3-09
 
Survey ranks housing desirability of college football towns    A Coldwell Banker survey ranks affordable homes, attractive lifestyles and first class spectator sports among the college football towns.   CNNMoney.com, 11-5-09
 
NFL looks to settle a deal with video company   XOS Technologies and the NFL are trying to come to terms after XOS applies fees for NCAA scouting video. SI.com, 11-6-09
 
October 2009
MWC TV: Still fuzzy   Clips Guest Commentary   Three years after the Mountain West Conference launched its own television network, the league continues to face programming snags.    Michael C. Lewis, The Salt Lake Tribune, 10-19-09
 
Comcast becoming ESPN’s potential new rival?   Comcast looks to expand the sports business by creating a partnership with NBC.   Wall Street Journal, 10-12-09
 
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