Marketing/Licensing
January 2012
 DISLIKES    The Top 10 Most Annoying Colleges in America   Here’s one man’s list.   Bleacher Report, 1-26-12
 
 MKTG    'Bama's licensing sales poised for healthy growth   A national football title can realize a $1 million to $2 million boost in revenue.   SportsBusiness Journal, 1-9-12
 
 MASCOTS    Bulldogs in peril?   No, not any team named Bulldogs, but the actual animals themselves.   New York Times Magazine, 11-27-11
 
December 2011
 MERCHANDISE    The Top 5 Selling College Football Jerseys   Fanatics runs many college online stores, and here’s their list.   CNBC, 12-22-11
 
 MKTG    New Basketball Mktg Grant Program for Northeast Conf.   The goal: increased basketball attendance via direct funding for new or enhanced marketing and promo plans.  NEC website, 12-8-11
 
November 2011
 MEDIA    Sports Media Marketing Summit   Clips Eyewitness Report    In which your intrepid Clips Editor hazarded his way into the maw of Manhattan to learn the latest in “engaging the consumer.”   Nick Infante, Clips Editor, 11-16-11
 
 BRANDING    A different kind of college ranking   Kiplinger’s “Best Bragging Rights” ranking has just two criteria: admission rate and yield.   Kiplinger, Nov. 2011
 
  NOSTALGIA    Sports museums struggling   Museums continue to miss profit and attendance marks.   Mike Dodd, USA Today, 11-1-11
 
October 2011
 MARKETING    A New Brand   Borrowing from business, politics and Hollywood, universities are becoming more direct in their communications efforts with dedicated marketing officers.  Inside Higher Ed, 10-4-11
 
September 2011
 FB FASHION    Uniforms becoming the latest recruiting tactic?   More and more schools turning to flashy uniforms to lure recruits.   New York Times, 9-15-11
 
 MEDIA    Cable ads up 11.8%, networks down 7.6% in first-half 2011   College football/basketball help shift ad spending from network to cable.   Multichannel News, 9-12-11
 
 FAN TECH    Can teams, venues meet fans’ technology expectations?   Clips Guest Commentary   Our guest author describes how technology upgrades can increase spectator experience, and increase revenues at stadiums and arenas.   Daniel Abelson, SportsBusiness Journal, 9-5-11
 

 ADVERSITY    The 2011 College Football Grid of Shame   After a summer of epic scandals, WSJ has rated all 120 D1-A teams by how embarrassed their alumni should be.  Wall Street Journal, 9-2-11

 
 TECH    Groundbreaking Mobile Technology to Enhance the Fan Experience   Breakthrough will help power free public Wi-Fi, in-venue mobile site, and native application.   gostanford.com, 8-29-11
 
August 2011
 AVID FANS    Teams can better reach fans by knowing what motivates them   Clips Guest Commentary   Our guest author focuses on avid fans.   Max Wendkos, SportsBusiness Journal, 8-29-11
 
 MKTG    Successful ticket marketing plan requires breaking the silos   Clips Guest Commentary   Our guest author, a longtime ticketing veteran, calls for better integration among all the various stakeholders to put “butts in seats.”   Bernie Mullin, SportsBusiness Journal, 8-22-11
 
 MKTG    Let continuity, coherence, compatibility guide a team’s brand   Clips Guest Commentary   Our guest author extols the virtues of consistency and integration in marketing campaigns.   Andy Dolich, SportsBusiness Journal, 8-22-11
 
 STADIUMS    North Texas, Apogee Unveil New Apogee Stadium   The $20 million deal is the second largest naming-rights agreement for college football stadiums to date. Meangreensports.com, 8-12-11
 
 TKTS    Most expensive college football tickets 2011   Six of the top 10 games include a Southeastern Conference team.   CNBC.com, 8-16-11
 
 RETAIL    Old Navy will sell items from 70 D1 schools   Super Fan Nation sections—stores within stores—and a national media campaign are part of the retailer’s moves.   MarketWatch, 8-13-11
 
 BRANDING    Conferences have been branding themselves into a brave brand new world    Marketing is everything these days in big-time college athletics, eclipsing tradition, size and geography.   NCAA Champion magazine, Aug. 2011
 
 EYEBALLS    How Yahoo Sports Became ESPN's Biggest Competitor   Clips Guest Commentary   Premise: “The battleground of the (near) future will be fought based on website eyeballs melding with television devices into a conglomeration of the two.”   Clay Travis, Outkick the Coverage.com, 8-2-11
 
July 2011
 CONFERENCES     The Pac-10 is no more. Long live the Pac-12?   There seems to be a rule that conference names have to include numbers, “Big” and/or a geographic identifier.   pac-12.org, 7-1-11
 
June 2011
 TUITION    DOE releases comprehensive college tuition data   But parents still need to figure out whether colleges are “better” because they are more expensive.   Inside Higher Ed, 6-30-11
 
 LICENSING    ESPN, CBS, others caught in NCAA-players lawsuit web   A cease-and-desist letter sent Monday to networks says they have “no right” to feature likenesses of former college players without their permission.   USA Today, 6-27-11
 
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